Intention-based
We work with the head and the heart. Combining down-to-earth methods focusing on impact and unexpected interventions that tap into the subconscious mind. All with the aim to unlock lasting change.
Full guidance
We guide you and your team from A to Z. You bring your experience and industry knowledge. We’ll guide you through the rest, from behavioral shifts to practical execution. Right up to
meaningful impact.
Empowering
We have worked with large corporates, entrepreneurs, and everything in between. And we've led large transformation programs from within. The hard and the soft side. We understand your challenges and perspective.
Making an impact is hard
when teams are not rationally and emotionally aligned towards a shared objective.
You might feel like your people only do what they are told, rather than embodying your company’s values or culture. Even those who put in their best effort might struggle to collaborate effectively, within or across teams, resulting in vague outcomes or half results, that do not align with your organizational goals.
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As a consequence, more of your people might even start leaving the company or turn up sick as a result.
Achieving results becomes effortless and fulfilling
when you ignite the potential of your organization
Imagine a team of passionate employees, uniting their efforts, driven by intrinsic motivation to go the extra mile. Together they work towards an inspiring shared goal, that not only fulfills, but makes a positive difference in the world. That’s when your organization starts to realize meaningful impact. An organization where people take pride in their work.
Purpose-driven
Organization
A purpose-driven organization provides a clear, inspiring and compelling direction for societal contribution and impact
Aligned
Teams
Teams that are clear on their contribution to the organization’s purpose and vision, supported by the right ways of working and behavior
Engaged
Employees
Employees who are energized, enabled and intrinsically motivated to go the extra mile.
Our approach
Meaningful impact requires finding the sweet spot
between 3 key pillars:
About us
At &Courage, we believe that anyone has the potential to make a unique, meaningful and positive impact in this world. Our goal is to unlock this potential within organizations, guiding teams to become more purpose-driven and effective. We founded &Courage to contribute to a world where teams and organizations live their true purpose.​​
Eimerd Bult
EVP KLM
“Better focus, better cooperation, working together more professionally and with more pleasure. Stimulating!”
Annemarie Nijhuis
Co-founder BURO BOLD
“Thank you so much for your help in sharpening our purpose. It was such a valuable and fun track. We are ready to make it happen. You guys rock!”
Paul van der Vange
Country Manager PON
"Very strong program. Clear what we worked towards and good variance between theory and experience. Energy stayed high. Food for the body and the soul."
How we work
OUR VISION
We envision a world where organizations make a meaningful impact. By doing what they are here for. Like only they can. You could say we are 'humanizing' organizations.
OUR SERVICES
We are your partner in human growth. We enable ambitious leadership teams with talented people who are looking to run an effective business together, while making an impact that goes beyond profit and revenue.
OUR FRAMEWORK
We support organizations in developing their people and strategy in a humanized way, with a focus on meaningful impact. Our belief is that optimized leadership and culture adds to the potential and therefore the value of the organization.
...when you ignite the potential of your organization.
